What is a responsive design ?
Responsive web design let’s your website adjust to the screen it is being viewed on, allowing it to change it’s layout accordingly. This implies
that your client has access to the same content on any device, regardless of your customer’s device being an ipad, smartphone or laptop.
Why should a website be built responsively?
Here are some interesting statistics why you should have a responsive website:
- More than 20% of Google searches are performed on a mobile device.
- In 2012, more than half of local searches were performed on a mobile device.
- A good mobile experience improves your brand’s reputation according to more than 50% of users.
- 26% of all emails are opened on mobile phones, and 10% are opened on tablets.
Thus, if your brand is marketed consistently across all platforms, it improves your customer’s experience when visiting your website, ultimately increasing your sales rate.
Instead of having to update multiple versions of your site and therefore its SEO data, a responsive site only needs to be updated at one source. Google does recommend using responsive design and has lately given the tag “mobile-friendly” to its search results.
Since April 2015 responsive sites are rewarded, making this feature an important criteria in Google search results.
Think for the future
While it is nice to build websites for the here and now, it is even better to build them for the future. Responsive design is scalable, and therefore can adjust to new screen sizes. Therefore, by building a responsive website today, you prepare your business for the future.